A friend of mine wants to start up a little online business selling premium coffees and I offered to help her with her market research by posting this survey on my blog.
If you're a coffee lover, please take the time to complete this survey by posting your answers to the questions below in the comments section. If you would like to help spread the word, please consider posting the survey on your own blog and posting the link in my comments section, so that I can track the responses...
COFFEE LOVER'S SURVEY
Coffee and Brands:
1. What comes to mind when you smell a freshly made cup of coffee?
2. How should a good cup of coffee look?
3. How should a good cup of coffee smell?
4. How should a good cup of coffee taste?
5. What do you like most about coffee?
6. Is there anything you dislike about coffee?
7. What comes to mind when you think of freshly ground coffee?
8. What form of coffee do you like best?
a)Single espresso
b)Double espresso
c)Americano
d)Cappuccino
e)Latte
f)Filter
g)Pod machine coffee
h)Insant
9. Do you drink flavoured coffees?
10. Which flavours?
11. What do you think of South American coffees?
12. What do you think of African coffees?
13. What do you think of Asian coffees?
14. What comes to mind when you hear the word organic?
15. Do you know anything about organic coffee?
16. Would you prefer organic coffee?
17. Do you use freshly ground coffee at home?
18. Do you use freshly ground coffee at work?
19. How many cups do you drink a day?
20. Why do/don't you drink coffee?
21. What is your favourite brand?
22. Why?
23. How does it taste?
24. What is your least favourite brand of coffee?
25. Why?
Coffee accessories:
26. Do you have your own coffee machine at home?
27. If yes, what kind?
28. When did you buy it?
29. Do you descale (clean) your machine yourself or do you send it away for cleaning?
30. How often do you get your machine serviced?
31. Where do you send your machine to get it serviced?
32. Do you have a coffee grinder at home?
33. Is there a coffee machine at work?
34. If yes, do you know what kind it is?
35. Do you froth your own milk for cappuccinos?
36. What do you use for this?
37. How do you store your ground coffee?
Purchasing habits:
38. Where do you normally buy your coffee?
39. Why do you buy there?
40. How often do you buy coffee?
41. In what quanitities do you buy your coffee?
a)250 g
b)500g
c)1 kg
42. Do you buy your coffee ready ground or do you buy whole beans?
43. What types of websites do you enjoy visiting?
44. What about these sites keeps you coming back?
45. Have you made purchases online before?
46. What types of items have you bought online if any?
47. What do you like about buying things online?
48. What don't you like about buying things online?
49. Would you purchase online provided it was through a safe and reputable payment portal?
50. If you could have freshly roasted and ground coffee delivered to your door regularly if it meant ordering it online, would you?
51. Would you be interested in testing and providing feedback on blends and coffees of various global origins? Please supply your email address if you wish to be contacted in this regard.
Thank you for your time - your input is very much appreciated!
Tuesday, June 21, 2011
Tuesday, June 07, 2011
Flashback to 1992
19 Years ago today, at roughly 14:00, I stood in a manky little pastel green prefab office in a small, godforsaken hellhole of a town as the headmaster of the reform school I was at delivered the news of my father's death to me.
At the end of that year, the powers that were deemed it appropriate that I be released into my mother's care and resume my school career and further development within the normal channels. At the end of that year, I left that school without a backward glance. It was what it was and had been what it had been and it was over.
I could tell you all sorts of stories about my time in the care of the Transvaal Education Department. There were a great many practices in the system that I think would make any parent's hair stand on end to hear of. And yes, it was hard. My nonconformist nature never sat well with the authoritarian System or its clinical approach to my utterly unclinical view of life, my many shades of grey. (I wonder what they would think, those people, if they were to see me now...)
But it was also easy. The regimented life. Wake up, roll call - subjects identified by number. I was number 58. 5 minutes to dress, roll call. 5 minutes to make up your room. Roll call. March down stairs, single file, stand in line for breakfast. Those stiff, scratchy, royal blue tunic style dresses and government issue nylon panties.
When my father first drove me to that place, less than a year before he died, I cannot describe how profoundly imposing the sight was that first greeted me as we turned in at the gate and drove up to the main building.
And when I went back there last year, I could not believe how different it looked and yet, how very much the same.
This was the first view I ever had of that place, and also the last:
Wherever my father is now, I wish him peace.
At the end of that year, the powers that were deemed it appropriate that I be released into my mother's care and resume my school career and further development within the normal channels. At the end of that year, I left that school without a backward glance. It was what it was and had been what it had been and it was over.
I could tell you all sorts of stories about my time in the care of the Transvaal Education Department. There were a great many practices in the system that I think would make any parent's hair stand on end to hear of. And yes, it was hard. My nonconformist nature never sat well with the authoritarian System or its clinical approach to my utterly unclinical view of life, my many shades of grey. (I wonder what they would think, those people, if they were to see me now...)
But it was also easy. The regimented life. Wake up, roll call - subjects identified by number. I was number 58. 5 minutes to dress, roll call. 5 minutes to make up your room. Roll call. March down stairs, single file, stand in line for breakfast. Those stiff, scratchy, royal blue tunic style dresses and government issue nylon panties.
When my father first drove me to that place, less than a year before he died, I cannot describe how profoundly imposing the sight was that first greeted me as we turned in at the gate and drove up to the main building.
And when I went back there last year, I could not believe how different it looked and yet, how very much the same.
This was the first view I ever had of that place, and also the last:
Wherever my father is now, I wish him peace.
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