Calling All Coffee Lovers!
A friend of mine wants to start up a little online business selling premium coffees and I offered to help her with her market research by posting this survey on my blog.
If you're a coffee lover, please take the time to complete this survey by posting your answers to the questions below in the comments section. If you would like to help spread the word, please consider posting the survey on your own blog and posting the link in my comments section, so that I can track the responses...
COFFEE LOVER'S SURVEY
Coffee and Brands:
1. What comes to mind when you smell a freshly made cup of coffee?
2. How should a good cup of coffee look?
3. How should a good cup of coffee smell?
4. How should a good cup of coffee taste?
5. What do you like most about coffee?
6. Is there anything you dislike about coffee?
7. What comes to mind when you think of freshly ground coffee?
8. What form of coffee do you like best?
a)Single espresso
b)Double espresso
c)Americano
d)Cappuccino
e)Latte
f)Filter
g)Pod machine coffee
h)Insant
9. Do you drink flavoured coffees?
10. Which flavours?
11. What do you think of South American coffees?
12. What do you think of African coffees?
13. What do you think of Asian coffees?
14. What comes to mind when you hear the word organic?
15. Do you know anything about organic coffee?
16. Would you prefer organic coffee?
17. Do you use freshly ground coffee at home?
18. Do you use freshly ground coffee at work?
19. How many cups do you drink a day?
20. Why do/don't you drink coffee?
21. What is your favourite brand?
22. Why?
23. How does it taste?
24. What is your least favourite brand of coffee?
25. Why?
Coffee accessories:
26. Do you have your own coffee machine at home?
27. If yes, what kind?
28. When did you buy it?
29. Do you descale (clean) your machine yourself or do you send it away for cleaning?
30. How often do you get your machine serviced?
31. Where do you send your machine to get it serviced?
32. Do you have a coffee grinder at home?
33. Is there a coffee machine at work?
34. If yes, do you know what kind it is?
35. Do you froth your own milk for cappuccinos?
36. What do you use for this?
37. How do you store your ground coffee?
Purchasing habits:
38. Where do you normally buy your coffee?
39. Why do you buy there?
40. How often do you buy coffee?
41. In what quanitities do you buy your coffee?
a)250 g
b)500g
c)1 kg
42. Do you buy your coffee ready ground or do you buy whole beans?
43. What types of websites do you enjoy visiting?
44. What about these sites keeps you coming back?
45. Have you made purchases online before?
46. What types of items have you bought online if any?
47. What do you like about buying things online?
48. What don't you like about buying things online?
49. Would you purchase online provided it was through a safe and reputable payment portal?
50. If you could have freshly roasted and ground coffee delivered to your door regularly if it meant ordering it online, would you?
51. Would you be interested in testing and providing feedback on blends and coffees of various global origins? Please supply your email address if you wish to be contacted in this regard.
Thank you for your time - your input is very much appreciated!
If you're a coffee lover, please take the time to complete this survey by posting your answers to the questions below in the comments section. If you would like to help spread the word, please consider posting the survey on your own blog and posting the link in my comments section, so that I can track the responses...
COFFEE LOVER'S SURVEY
Coffee and Brands:
1. What comes to mind when you smell a freshly made cup of coffee?
2. How should a good cup of coffee look?
3. How should a good cup of coffee smell?
4. How should a good cup of coffee taste?
5. What do you like most about coffee?
6. Is there anything you dislike about coffee?
7. What comes to mind when you think of freshly ground coffee?
8. What form of coffee do you like best?
a)Single espresso
b)Double espresso
c)Americano
d)Cappuccino
e)Latte
f)Filter
g)Pod machine coffee
h)Insant
9. Do you drink flavoured coffees?
10. Which flavours?
11. What do you think of South American coffees?
12. What do you think of African coffees?
13. What do you think of Asian coffees?
14. What comes to mind when you hear the word organic?
15. Do you know anything about organic coffee?
16. Would you prefer organic coffee?
17. Do you use freshly ground coffee at home?
18. Do you use freshly ground coffee at work?
19. How many cups do you drink a day?
20. Why do/don't you drink coffee?
21. What is your favourite brand?
22. Why?
23. How does it taste?
24. What is your least favourite brand of coffee?
25. Why?
Coffee accessories:
26. Do you have your own coffee machine at home?
27. If yes, what kind?
28. When did you buy it?
29. Do you descale (clean) your machine yourself or do you send it away for cleaning?
30. How often do you get your machine serviced?
31. Where do you send your machine to get it serviced?
32. Do you have a coffee grinder at home?
33. Is there a coffee machine at work?
34. If yes, do you know what kind it is?
35. Do you froth your own milk for cappuccinos?
36. What do you use for this?
37. How do you store your ground coffee?
Purchasing habits:
38. Where do you normally buy your coffee?
39. Why do you buy there?
40. How often do you buy coffee?
41. In what quanitities do you buy your coffee?
a)250 g
b)500g
c)1 kg
42. Do you buy your coffee ready ground or do you buy whole beans?
43. What types of websites do you enjoy visiting?
44. What about these sites keeps you coming back?
45. Have you made purchases online before?
46. What types of items have you bought online if any?
47. What do you like about buying things online?
48. What don't you like about buying things online?
49. Would you purchase online provided it was through a safe and reputable payment portal?
50. If you could have freshly roasted and ground coffee delivered to your door regularly if it meant ordering it online, would you?
51. Would you be interested in testing and providing feedback on blends and coffees of various global origins? Please supply your email address if you wish to be contacted in this regard.
Thank you for your time - your input is very much appreciated!
posted by MamaMeeA at
8:59 AM
5 Comments:
1. "That coffee sure smells good."
2. Dark in color - that is before the milk is added.
3. Sweet, roasted smell. Intense as well.
4. Bitter - the more bitter a cup of coffee is, the better the quality of the coffee.
5. The bitter taste it have.
6. Yes, when it is not made correctly and watered down.
7. Indulgence.
8. Filter
9. No
10. n/a
11. Not as good - the bitter taste to them as not as forthcoming as the ones of South Africa.
12. Pure indulgence - bitter, good tasting coffees.
13. Have not drink any Asian coffee.
14. Coffee which have been made in Organic surroundings.
15. No
16. n/a
17. Yes
18. No
19. 2
20. I drink coffee because I enjoy it.
21. Ciro
22. It comes in different tastes, different types.
23. Bitter on the tongue, strong in smell and taste.
24. Any house brand coffee of a supermarket.
25. The coffees aren't as strong in taste or smell.
26. Yes.
27. Filter coffee and Espresso Machine.
28. 3 years ago.
29. Do it myself
30. Never
31. n/a
32. Yes
33. Yes
34. No
35. Yes
36. In the freezer
37.
38. Pick n Pay
39. Ciro
40. Once a month
41. 250g
42. Both
Oh lawdy woman this is too many questions for a comment. If you email me a word doc or excel spreadsheet so I can tab and write answers I'm happy to help.
Coffee and Brands:
1. Warmth & luxury
2. Dark with lots of its own foam
3. Sweet and dark
4. Bitter, with a hint of the sweet smell as an "aftertaste"
5. The taste
6. Nope
7. Opulence
8. d)Cappuccino
9. Nuh uh
10. n/a
11. I can't honestly say I can tell the difference... my nose doesn't work very well.
12. Ditto
13. Ditto
14. Expensive, buzz word & catch phrase... :P
15. Nope
16. No idea
17. No, instant
18. Ditto
19. 3
20. I used to drink a lot more, but now I drink more water.
21. Ricoffy or Jacobs
22. For instant they're both pretty good.
23. I make it strong the way I like it.
24. Koffiehuis
25. I just don't like the taste.
Coffee accessories:
26. A filter machine, yes
27. A Salton I think...
28. A few years ago.
29. I have never done anything like that!
30. Never... :/
31. n/a
32. No
33. n/a
34. n/a
35. Nuh
36. n/a
37. n/a
Purchasing habits:
38. The supermarket
39. Its where I do my groceries
40. Once a month I spose
41. c)1 kg
42. Instant
43. I'm a blog reader
44. They're blogs... :P
45. Yes
46. Books, vouchers & music
47. The convenience
48. I love malls & window shopping!
49. Yes
50. Erm... I don't drink enough coffee to justify the expense, I don't think.
51. :D Free samples to taste! I'm always game!
Ditto as for Sharon - I would gladly help, but just too many and long to cross reference between blog and comments.
As a huge coffee-holic, would love to be a part of this survey. Is it possible to mail to it me? Tnx
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